Opulence and luxury attracts everyone, whether you are a peon or an entrepreneur. It lures human being from every class of the society. Cars are one of the most alluring objects that define luxury. Mercedes and BMW is the status symbol today; who wants to get a small car?
With such a drastic growth in materialistic factors, it's not hard to reach a conclusion that car manufacturing industries are scaling the heights of success and so as the competition. These competitive factors are giving rise to a need to establish a brand mark that sticks them out like a sore thumb.
A corporate identity is therefore the best way to imprint exclusive brand identity on the minds of your potential customers. Even a kid knows how Mercedes mark identity looks like or what colors are employed in BMW corporate identity. I won't be wrong if I say, automobile logos pictures symbolize luxury as well and they are conspicuously used to symbolize sumptuousness and opulence.
Do you want to know the reason of the preceding claim then move on reading to find out why?
Automobile company logos are a hot ticket and crazy people goes through all the pain in the world to get them. The proud attitude is again due to the cool-looking fashion, they adorn themselves with chain, centerpiece for belt buckle, key chains etc. It helps them to rock as a high-roller in a society; these earthly delights give way to the development of brand identities for every car manufacturing industry. It's a must!
That said; may be materialism provokes depression in a society but it is no doubt a gain for car manufacturing industries. This is how; this corporate identity is turning the tables in brand identity's fashion industry.
Hence, now you know why a brand identity touches the peak of success. While reading if you are also planning to dip your toes in car manufacturing industry then put a lot of focus in your future brand identity apart from other marketing strategies.